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Bleasdale’s first super premium wine ‘Inveniam viam’ is Latin for ‘I will find a way’. Never has a phrase better embodied Bleasdale’s founder, Frank Potts. A man who joined the navy at the age of nine, migrated to South Australia at 21 with nothing but a carpentry set to his name, and went on to establish a vineyard and winery that would carry on his legacy for 175 years.
Bleasdale commissioned Brady & Co to design packaging that would both tell the story of Frank Potts and stand alone as the flagship of the portfolio. The texture and hand-beaten feel of the embossed pewter label was chosen because, among his many talents, Frank was a skilled blacksmith. Packaged in a luxurious velvet-lined presentation box, the inside flap tells Frank’s story.
Label details:
- Producer – Bleasdale Vineyards
- Varietal – Cabernet Sauvignon and Malbec Blend
- Region – Langhorne Creek
- Designer – Brady & Co
- Photographer – Chris Potter & Kate Mooney
- Substrate – Pewter
- Embellishments – Emboss & Patina