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The strongest brands start with knowing exactly who they’re speaking to. For Liquor Marketing Group (LMG), the brief was clear create a Prosecco brand designed for women and the moments they share together.
Working with Studio Guild, the idea took shape around something familiar: the book club.
But this isn’t just about books. Book clubs are where conversations flow freely stories are shared, laughter comes easily, and real connections are made. That sense of togetherness became the heart of the brand.
Book Club Prosecco captures this feeling through a concept that goes beyond the bottle. It’s about the moments between pages and pours where friendships deepen and everyday stories unfold.
The Label Approach
- Inspired by social rituals and shared moments
- Designed to feel warm, relatable, and engaging
- Built to extend across multiple brand touchpoints
Printed on Cast Gloss paper, the label features High Build screen to lift key branding elements, adding texture and a premium finish that stands out on shelf.
The result is a brand that feels familiar, expressive, and easy to connect with proving that a strong idea can live far beyond the label itself.
Label details
- Producer – Liquor Marketing Group (LMG)
- Designer – Studio Guild
- Photographer – Mark Lobo
- Varietal – Prosecco
- Printing – Digital
- Substrate – Cast Gloss
- Embellishment – High Build Screen