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Renowned winemaker Chris Scott brings three decades of expertise to this personal project.
Anchored in the idea that “every wine has a story to tell”, the design concept drew from concrete poetry — with each label composed as a visual poem, typeset like a typewriter draft and devoid of logos or embellishments.
Colour was integral to the label’s design, carefully chosen to create the ideal contrast with black typography. Achieving exceptional clarity and visual impact called for a precise balance of sculpted embossing and gloss screen varnish—allowing the text to stand out with confidence, depth, and distinction.
Label details:
- Producer – Chris Scott Wines
- Varietal – Chardonnay
- Region – Hawkes Bay, New Zealand
- Designer – Seachange
- Printing – Digital
- Substrate – Fasson Vintage FSC
- Embellishments – Gloss Screen, Sculpted Emboss