Clear Channel Launches NFC Smart Panels to the World
Clear Channel worked together with MCC Label to create a Near Field Communication (NFC) platform that reached around 175 million consumers monthly across 23 countries on 5 continents. Under the project name ‘Connect’ MCC Label facilitated Clear Channel to launch the first global out-of-home, mobile, interactive advertising platform.
Clear Channel is the largest network of its kind, and we are proud to have been involved in this project supplying the NFC enabled units with which the consumer will physically interact.
Initially launched in the UK to 10,000 key sites nationwide, the platform progressively moved into Europe and most recently to global sites across 5 continents. The extent of the launch of this platform is huge, with parts already supplied to: Singapore, New Zealand, Belgium, Denmark, Estonia, Finland, France, Italy, Ireland, Latvia, Lithuania, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland, Turkey, the UK, Brazil, Mexico, Peru & the USA.
110,000 NFC tags
The NFC Connect tags are permanently attached to digital or static panels on pedestrian-accessible sites with heavy footfall and significant dwell-time, such as street furniture – including bus shelters and similar street-level advertising structures – shopping malls, airports and at other points-of-sale.
We have supplied Clear Channel with over 110,000 units. In launching this platform, we brought to the table extensive expertise and a strong technical ability to produce durable labels using outdoor grade materials, a variety of printing techniques and our highly stringent ISO 9001 and 13485 approved quality controls.
Equipped with NFC technology, QR barcodes, weatherproof and flame retardant materials and an installation-ready adhesive to rival nuts and bolts, over 110,000 fully assembled and encoded units were produced and supplied to a large number of sites worldwide. This allows Clear Channel to equip the chosen sites with pedestrian-accessible launch pads, enabling them to access interactive content from advertisers via their smartphones.