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Gascony was reborn in the late 1970s when André Dubosc rediscovered the “French Colombard” grape during a tasting in the United States. Convinced that the future of Côtes de Gascogne lay in cultivating native grape varieties, he brought together young winemakers around a common project: the creation of the PLAIMONT cooperative in 1979. Their vision came to life in 1984 with the birth of Colombelle, an innovative cuvée that offered a bold response to the Armagnac crisis and marked the region’s revival.
For the en primeur season, Colombelle unveils a limited edition “Night Feather,” inspired by the 1970s and the exuberance of its origins. Free-spirited, colorful, and retro, it reflects the fresh, daring, and convivial spirit of the wine. Sourced from selected parcels in Côtes de Gascogne, Colombelle charms with its liveliness and aromatic expression, designed for aperitifs and moments of togetherness.
The label design was entrusted to the Com Océan agency, which reaffirms the unique, modern, and distinctive style of Plaimont’s iconic cuvée.
MCC France West was involved from the very start of the Colombelle Night Feather project, in a true co-creation approach with the Plaimont teams. Our role was to transform their creative vision into a technically flawless result:
- Finding the ideal gilding: Together, we tested and selected the finish that would best highlight the desired texture and light effect for Night Feather.
- Precision mock-up for a perfect result: We carried out extensive calibration and color control work to ensure a faithful rendering of the original intent, step by step.
- Mastering color in production: During printing, our teams continued fine adjustments, especially during machine balancing, to achieve exactly the desired shades.
This close collaboration enabled Plaimont to bring to life a limited edition that is both bold and perfectly executed. The launch was a great success, both locally and nationally, and new markets are already opening up. The public and the press praised the premium packaging, whose quality played a key role in this very positive perception.
“Our collaboration with MCC is always excellent. This partnership provides us with the expertise needed to truly realize our most ambitious projects. The flawless follow-up from start to finish proves that such technical synergy is the key to turning a creative intention into a success.”
— Aline BARTHE, Product Manager CHR
Producer/Brand: Plaimont / Night Feather
Designer: Com Océan
Region: Southwest France
Printing: HP + Digicon
Material: Tintoretto Crystal Salt Ultra WS FSC
Embellishments: Holographic foil + Matte varnish
