Creative collaboration leads to new range of wines, Walking with Giants

Swift + Moore Beverages, along with iWine Global and Aldi Supermarkets Australia, have collaborated to create an exciting new range of wines known as Walking with Giants. Created in the Yea (pronounced ‘Yay’) Valley, Walking with Giants showcases one of the undiscovered gems of the upper Goulburn Valley, sometimes referred to as the Gateway to Victoria’s high country.

Image of Creative collaboration leads to new range of wines, Walking with Giants



In order to bring this story to life and to introduce consumers to Walking with Giants and the unique and relatively undiscovered Yea Valley, Aldi and Swift + Moore collaborated with Laava ID to create a scannable interactive label with the ability to ‘Unlock the secrets of Yea’. Simply by visiting on a mobile device and scanning the distinctive code on the back label the user is rewarded with content including detailed tasting notes, information and images of the region, recipes for pairing the wine and a competition with a chance to win a case of Walking with Giants.

The story behind the wine and the region it comes from was so compelling, Swift + Moore really wanted to find a way to share it with the customer.  Helping the consumer discover the backstory to the wine, while giving them options to enhance their enjoyment and the ability to share that with others was the goal. Partnering with Laava ID was able to bring that to life.

This was the first collaboration between MCC Label and Laava and they were a natural partner for us. They have the digital printing capabilities essential to our offering, and their enthusiasm and expertise from our very first engagement gave us great confidence.

The labels were printed digitally on the HP Indigo Digital Offset and finished with several embellishments. Gold foil accents the ‘walker’, and gloss screen high-build was used to highlight the brand name and region, providing an extra tactile impression to this interactive label. 


I’ve been working alongside MCC Labels for many years now. Their attention to detail is what impresses me. Always making positive suggestions to ensure that the artwork for a label translates to the printing process. Most importantly, is that MCC people are easy to work with and that makes things a bit easier.

Renos Ross, Owner, i-Wine Global