Cru Wines

We wished to exemplify the esoteric nature of our pinnacle range of wines and highlight the fascination we have of Ruben Ireland’s ethereal artworks.

Image of Cru Wines



Combining a range of elements that speak volumes of the land we belong to, the elegance and finesse of nature whilst forging an emotional response to the label – we drew on textures, shadows and the selective use of foiling to highlight or border our main elements.

Cru Wines Wine & Spirits

Label Information

  • Producer/Brand – Ochre Nation – Unico Zelo

  • Designer – Ochre Nation

  • Illustrator – Ruben Ireland

  • Varietal/Region 

    • River Sand – Fiano, Riverland

    • Slate Farm – Fiano, Clare Valley

    • Panda Panda – Fiano, Adelaide Hills

    • Dreamer’s Creed – Fiano, Adelaide Hills

    • Halcyon Days – Nero D’Avola, Riverland

    • Mallee Gambit – Nero D’Avola, Clare Valley

    • Pipe Dream – Nero D’Avola, Adelaide Hills

    • Taboo – Merlot, Adelaide Hills

    • Exocarpos – Nebbiolo, Adelaide Hills

  • Printing Press – Digital

  • Stock – Estate 4

  • Embellishments – Gold Foiling