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Cub’s Chilli exists to make every meal an adventure. When Jay (“Cub”) and Heidi Scott decided no existing sauce was bold enough, they took matters (and chillies) into their own hands. After 10 years perfecting a family recipe, experimenting with countless batches, and a few steak-fuelled breakthroughs, they created a chunky, balanced, and addictive chilli sauce, “perfect on EVERYTHING.”
For the label, MCC Labels collaborated with designer Stephnie Croft to bring the product’s personality to life. Using Silver Metallised RP30, enhanced with Rough Touch Laminate and white ink highlights, the label creates a premium tactile experience while making every bottle pop on shelf. Each of the three flavours, Mild, Medium, Hot is instantly recognisable while maintaining a cohesive brand identity.
The result? A label as bold and irresistible as the sauce inside. Small-batch, flavour-packed, and visually striking, Cub’s Chilli commands attention, tells a story, and invites customers to dive into bold, delicious experiences.
Label Details:
- Producer – Jay & Heidi Scott
- Brand – Cub’s Chilli
- Region – Sunshine Coast, Australia
- Designer – Stephnie Croft
- Substrate – Silver Metallised RP30
- Finish – Rough Touch Laminate + White Ink Hits
- Printing – Digital