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Patient Wolf Distilling Co. set out to build a world-class gin distillery in Australia’s beating cultural heart – Melbourne. Blanco Wolf is their first venture into the world of agave. But staying true to their roots, this is an Agave Gin Spirit… an Aussie first. Blanco Wolf is born from a belief in pioneering the unknown – no longer a myth, a spirit born of two worlds.
This bold and electrifying concept is aimed at playing to the brand’s disruptive spirit. It shows that Patient Wolf are unafraid to break brand and liquid conventions to deliver coveted products that tell a story whilst being true to yourself.
The vibrant digitally printed label features a finely detailed illustration captured on the premium uncoated material. The illustration highlights ‘The Lobo Alebrije’, a wolf from a series of mythological Mexican creatures that have elements from different animals and are bound to protect and scare away evil spirits. The background shows rows of the agave plant and mountains in the distance. A skeleton is riding ‘The Lobo Alebrije’, which along with skulls are seen widely in Mexican folk art, especially at the time of the Day of the Dead. The skeleton is holding a coa de jima or coa (“hoe for harvesting”, “hoe”), which is a specialised tool for harvesting agaves.
A custom die shape plus debossing and high build screen add tactile highlights to the label, further enhancing the premium nature of the product.
The result is a premium label that reinforces the products pioneering spirit and creates a unique brand position. Unleash the Spirit.
Label details:
- Producer – Patient Wolf Distilling Co.
- Varietal – Agave Gin
- Region – Australia
- Designer – Matthew Squadrito, Squad Studio
- Photographer – Pip Hay and Carli Wilson, Still Smiths
- Printing – Digital
- Substrate – Bright White Felt Ever Opaque
- Embellishments – Deboss, High build Screen
