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From cricket pitches to agave plantations, Australian icon Adam Gilchrist chased his long-held dream of crafting a tequila that’s genuine and unpretentious. He enlisted the expertise of design agency Squad Studio to help shape the brand’s identity. Alongside his co-founders, they launched El Arquero Tequila, blending generations of Mexican tradition with the contemporary tastes and celebratory spirit of Australians.
MCC joined forces with Squad and Adam to create labels that match the individuality of this distinctive bottle. Digitally printed on Bright White Felt Ever Opaque and featuring a Deboss, these labels offer both substantial texture and opacity, perfectly complementing the craftsmanship behind the bottle and tequila.
“So I started with an idea, an aspiration and a dream — and we ended up in partnership with the team at Squad. Matthew and Terry listened. They had no idea what we wanted at the start of the project, but they just listened and took it all on board. And here we are with something that I’m just so, so proud of.” Adam Gilchrist, Co-Founder
Label detail:
- Producer – El Arquero
- Varietal – Tequila
- Region – Mexico
- Designer – Squad Studio
- Photographer – Lucas Peng
- Printing – Digital
- Substrate – Bright White Felt
- Embellishments – Deboss