Share
Elsewhere wanted their brand to reflect the farm: a small hobby block in a pine forest near the coast in SE South Australia. The brand name, Elseworld, comes from the farm’s sense of being “somewhere else.” Each wine label features elements of the pine forest and an animal from the area, plus a short phrase screen printed for added texture. The design is understated, letting quiet speak louder than words.
Presenting the Methode Champinoise with just a bare muselet and a simple neck label reflects true confidence in the product. The silver horse, Clarissa, appears ghostlike against white, inviting consumers to engage more deeply with the label—much like interpreting Picasso’s Les Demoiselles d’Avignon or reading Nietzsche, where understanding comes through personal discovery rather than direct explanation.
Digital printing is used for the labels on Cotone Bianco, with Dots Foil that highlight the horse and give the package a lively, modern look.
Label details:
- Producer – Elseworld Wines
- Varietal – Blanc de Blanc
- Region – Padthaway, South Australia
- Designer – Voice Design
- Photographer – Mel Cordon
- Printing – Digital
- Substrate – Cotone Bianco
- Embellishments – Dots Foil