Get (G)inspired with Happenstance Gin

An infinite passion for gin saw friends Mei Lin and Tim establish Happenstance Distillery in 2018. Born from a serendipitous conversation about alcohol production, the pair’s enthusiasm has seen the business thrive, becoming a recognised presence in Adelaide bottle shops and bars.

Image of Get (G)inspired with Happenstance Gin



Happenstance Gin was the first product they released, developed as a go-to for a G&T. The brief to Studio Elevenses was to create a label that was friendly and approachable, that reflected the love that Mei Lin and Tim put into their products. The brief was also to have a design that could be developed across new varieties. The ability to keep the foil ‘berries’ in the same place for each gin added consistency but also allowed individual bottles that would reflect the same kaleidoscope of ingredients. 

From the outset we sought a paper that felt textured and luxurious and that would allow the embossed berries to really stand out. The end result is an eye-catching label that was recently named best packaging by public vote in the Adelaide Gin Festival.

Label Information

  • Producer – Happenstance Distillery

  • Designer – Studio Elevenses

  • Varietal(s) – Gin

  • Region – South Australia

  • Printing – Digital

  • Paper – Cotone Bianco

  • Embellishments – Foil, Sculptured Emboss