Ginesya Spirits

Katja Russo and Riccardo Siviero are the creators of the premium Gin brand Ginesya, inspired by the culture and aromatic richness of the Canary Islands, which they wish to introduce to the whole world.

Each endemic plant used in the manufacture of Gin is cultivated by local artisans with respect for traditions and the environment.

This gin has the essence of the Canary Islands and testifies to the particular attachment of the Canarian population to nature.

The dynamics of the gin market, particularly for premium and super premium which deviate from standardized production, was a driving force behind the creation of a clearly identifiable product, both from the point of view of its origins and its intrinsic qualities.

In terms of design, the Ginesya team turned to designer Asaël Dumange to create an impactful and original visual which affirms the origins of the precious beverage and the care taken in its development.

The decision was to recreate a marine environment inspired by the Canary Islands, and to integrate illustrations that stand out with strength and delicacy, thanks to a special, extremely technical cut. 🧜‍♀️

The window sticker brings a lot of depth to the visual and a differentiating immersive visual experience, a real dive into the transparent waters of the ocean!

“The most recurring expression when presenting the bottle would certainly be “Wow, incredible”! It also stands out particularly visibly on the shelves of cocktail bars, standing out for its colors and brightness. It is often deliberately placed under the light to highlight the seabed.”

“MCC was able to respond to a specific, very technical packaging request; with qualitative and adapted solutions. MCC is a quality partner with extensive technical experience.”

–Katja Russo, Riccardo Siviero – CEA and Owner

Producer/Brand – Gin Ginesya / GINESYA CANARY ISLAND SL

Designer – Asaël Dumange

Region – Canary Islands

Printing – HP + Digicon

Support – Front: Tintoretto Gesso / Counter: PP Top Clear + Rustic overlay