Helping each customer with the passion and attention they deserve

The brand

Those who enjoy hot sauce will tell you, there’s something special about their excitement for flavor and their affinity towards delighting their tastebuds with that peppery bite. The passionate people behind Brooks Pepperfire Foods and Rudi’s Hot Sauce have generations of experience with peppers and crafting unique sauces.

Brooks Pepperfire Foods is a copacker for many different artisanal companies. When the owner’s son, Rudi Brooks started his own company he hired his Dad’s company to be his copacker. Like any brand owner, Rudi needed to ensure the quality of his product and he was sure that nobody could do it so well. BPFI is now encouraging its other brands to upgrade their labels as well.

Great care and attention are put forth to create flavorful sauces each with their own amount of heat. It’s not just the flavor that they care about, it’s also the ingredients. Rudi’s prides themselves on leaving out preservatives, making them all-natural, gluten-free and no GMO’s.

The challenge

As Rudi’s expanded their sauce offerings and appealed to an ever-growing fan-base, their bottle needed a label that was as premium and high quality as their product. Entrepreneurs with passion for their product often do whatever it takes to get their product to market. In this case, the owners were spending countless hours with antiquated printers self-applying homemade paper labels that were easily damaged during the application process or transportation.

The solution

MCC has solutions for businesses at all stages of their growth path. We make sure each customer feels cared for and appreciated regardless of order volume or contract value. In this situation, we knew that we could drastically improve the customer’s label quality and attractiveness while providing the low volume quantities this small business needed.

Our team in Quebec, Canada knew this project would be perfect for our digital printing option. Digital printing would deliver the attractive embellishments and allow for the lower volume production run.

The result

A label that is an improvement over the previous version in every way. Their new labels enhance the visual appeal of the product and present a more polished final product. The embellishments attract attention and ensure what’s inside was carefully crafted.

The label is printed digitally using CMYK ink variances and runs on a metalized BOPP substrate with a protective varnish. These pressure sensitive labels were the perfect update this product needed. The improvements have allowed the owners to redirect their attention away from label printing and application and towards developing new flavorful creations. Brooks Pepperfire Foods and Rudi’s is very happy with their new labels and conversation have already began for their upcoming products outside of hot sauces.

MCC was fast and accurate. They helped us transition to a more automated label application system. The first printing of labels was personally delivered to us, and we couldn’t be happier with the outcome.

Greg Brooks, CEO & Peppermaster at ‎Brooks Pepperfire Foods Inc.