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All Hither & Yon labels feature artwork created by a selected artist, designed in the brand’s ampersand style and inspired by stories from the team about the wine growing and making cycle.
Hither & Yon’s new Chenin Blanc draws inspiration from the maritime climate and coastal features of the Gulf St. Vincent, especially the local soil geology and the wine’s saline freshness, which deliver briny, waxy, seashell notes. Dedicated to environmental stewardship, Hither & Yon collaborated with local artist Dan Tomkins, whose values align with Hither & Yon’s commitment to marine conservation. The label also celebrates the enjoyment of fresh white wine paired with local seafood, reflecting the beautiful, simple life found in this pristine region.
The labels are digitally printed on Verdure Harvest, a 100% wood-free paper, with blue and green foils accentuating the artwork and a high-build screen adding depth to the brand name.
Label details:
- Producer – Hither & Yon
- Varietal – Chenin Blanc
- Region – McLaren Vale
- Designer – Voice
- Photographer – Tom Ling
- Printing – Digital
- Substrate – Verdure Harvest
- Embellishments – Green & Blue Foil, High Build Screen