HoymeCuido: the healthiest see-through IML packaging
As we are living in an era of hectic lifestyles, intensive working days and increasingly irregular schedules, we tend to spend less time sitting down for dinner, and often eat meals at undefined moments. This clashes with our intention to enjoy a healthier, more balanced diet.
On-the-go carrot sticks
“Consumers nowadays are seeking healthy ready meals to consume at any moment, whether at work, while commuting, or after a gym session. In order to meet this demand, Agricola Villena decided to launch their carrot sticks: a delicious, natural snack that is easy to eat, as it can be eaten raw or dipped in sauces or hummus as crudités.” explains José Navarro Maestre, President of Agrícola Villena.
SuperClear IML packaging
For this new launch, the agricultural firm was in need of packaging that would enhance the product’s freshness while allowing the full preservation of the carrot’s organoleptic properties. By working together with ITC Packaging and MCC Verstraete, Agricola Villena managed to obtain the new MyPack, customized packaging that is also the first to apply the Ultra Clear technology.
Alexis Moreno, Account Manager at ITC Packaging says: “The cup features a clarifier that provides even greater transparency, enhanced by the IML decoration, which is also ultra-transparent. As a result, we obtained a highly attractive packaging on shelf, which immediately reveals the freshness of the snack. The carrot sticks, which are becoming more and more popular, are not only healthy but also delicious and fun to buy.”
SuperClear IML offers brand owners the opportunity to create a crystal clear label, which allows the customer to actually see right through the packaging to the actual product. Another advantage of the SuperClear IML product is definitely the high flexibility for brand owners and injection molders. Using SuperClear IML, the illusion of a ‘floating label’ can be achieved by only printing on the top half of the label, something that would be challenging—or even impossible—with a standard white IML label.
Benedict Adins, Regional Sales Manager Southern Europe at MCC Verstraete
With a 240ml capacity, the packaging is also thermosealable, thus allowing for longer product shelf life. It also features a special lid that optimizes shelf stacking, thanks to its particular shape.This IML packaging is the perfect combination of protection, prevention of food waste and to top it all off, it’s fully recyclable.