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Hugh Hamilton’s Dark Arts Wine Label
Hugh Hamilton’s Dark Arts Wine label range celebrates ‘the dark art of wine blending’. Dark Arts embraces experimentation and play, with unexpected blends and quirky varietal combinations.
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A package was required that reflected the avant-garde nature of the wines but remained authentic to the winemaking process. The resulting wine label is a 10 x 10 grid, upon which a symbol representing each varietal within the blend is placed; the composition a 100% accurate representation of wine contained within.
The varietal combinations are artistically presented through a monochromatic palette on beautiful metallic paper, making for some unexpected and striking compositions – just like the wines.
Label information
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Producer/Brand – Hugh Hamilton Wines
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Designer – Voice Design
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Varietal – Wine
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Printing Press – Flexo
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Embellishments – Matt Black Hi-Build Screen