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Husk Farm Distillery is a plantation distillery on a cattle and cane farm, nestled in the green caldera surrounding Mt Warning in Northern NSW. Their vision was to create a premium, farm to bottle agricole rum with a unique Australian expression. Their journey is now in it’s eighth year and the result is a rum that they are proud to say has the unique characteristics of their part of the world – their provenance.
The Husk Rum range has achieved phenomenal growth since launch. With this came the need to install high-speed label applicators to improve efficiencies in what had been a manual, labour-intensive process. This created the opportunity for a refresh, with the Husk story now embodied in an ergonomic bottle that tells a story on every label.
The label design for the standard Husk Rum range was updated and is now printed on a premium uncoated paper label stock that has a felt-like textured feel. Copper hot foil and high build screen create luxurious cues, whilst digitally printed sequentially numbered batch and bottle numbering add to the product’s premium position.
The newly-launched limited edition Signature Cultivated Rum features gold hot foil instead of copper, high build screen, plus the additional embellishments of embossing and a clear holographic hot foil to clearly differentiate this product in the range.
The new look has been well received in the market.
“Our fans love the new labels! They pop off the shelves and tell the story of each product and our provenance so beautifully. As Australia’s only farm to bottle distillery, Husk Rum is all about a connection to land, and our new labels highlight this land story front and centre.”
– Harriet Messenger, GM: Marketing & Hospitality
Label details
- Producer – Husk Farm Distillery
- Varietal – Rum
- Region – Tumbulgum, NSW Australia
- Designer – Zendoke
- Photographer –
- Printing – Digital
- Substrate – Bright White Felt
- Embellishments – High Build Screen, Hot Foil, Matt Varnish
