Label shape, look and feel combine for distinctive wine brand

Image of Label shape, look and feel combine for distinctive wine brand



Located in the Swan Valley, Mandoon is one of Western Australia’s most well-known wineries. Mandoon approached design agency Manifesto to review their branding and labels as they were long overdue for an update. They wanted to move towards a natural, biodynamic feel that was reflective of their winemaking and their location.

The word ‘Mandoon’ is derived from the Noongar language, meaning ‘place of many trees’ – and so trees are a key feature of the label illustrations. The labels are differentiated with a colour for each varietal, creating striking visual identities across the range. Patterns and textures within the illustration are highlighted with gold foil and the trees are given a tactile feel with a raised high build screen. The distinctive irregular shape of the front and back labels compliments the illustration and creates a more natural and organic feel for the Mandoon brand. This is reinforced by the choice of a white, uncoated material, which has a tactile “hand-made” appearance and feel.

The MCC Perth team have delivered a unique range of tactile labels with superb attention to detail.

Label details

  • Producer – Mandoon Estate
  • Region – Swan Valley, Western Australia
  • Varietals – Verdelho, Vermentino, Rosé, Shiraz, Sauvignon Blanc
  • Designer – Luisa Rheinlander, Manifesto
  • Photographer – Ben Capelli
  • Printing – Digital
  • Substrate – Artisan
  • Embellishments – Foil, High build screen
MCC Perth wine labels
Wine label printing Perth
Label printing Perth
MCC Perth wine label printers
Wine label printing Perth