Label Upgrades to Achieve Any Look
Digital printing techniques have a lot of possibilities to add the bells and whistles to
your design. What a great opportunity to show off your limited edition or small run!
The use of special inks makes it possible to achieve a wide array of looks. Achieve a mid-brilliance look with silver ink, comparable to a foil look or stand out with the impact of fluorescent ink to really make a statement. There is also the option of invisible or fade resistant inks for security measures. These types of ink for digital printing are truly in a class of its own. Combine special inks with mosaic, collage and/or variable data and your label will be even more unique. Metallic inks mixed with digital inks can create a pantone book of metallic effects.
Substrate and face-stock versatility
There are no strict guidelines on which substrate and face-stock you should use to print digital labels. Our team of experts will be happy to inform you on the options. Together with you, we’ll make sure you have the best label possible, within your budget and desires.
Limited Edition labels for Exxon-Mobil
ExxonMobil contacted MCC with an opportunity to produce Limited Edition labels for their tradeshow booth at SEMA 2019 (Specialty Equipment Market Association) in Las Vegas. The request was to produce a variety of embellished, customized labels for bottles of Mobil 1™ which were given to attendees during each day of the show. A limited number of Limited Edition sets were given to VIP guests and significant influencers in the custom car industry. These labels needed to provide maximum visual impact to help draw attendees to their booth and increase the opportunity for the Mobil 1™ team to engage with their customers.
Coming out of the project kickoff and initial brainstorming, ExxonMobil shared preliminary designs with the Multi-Color team. The Batavia team, led by Hal Hunt and Frank Coyne, further developed the supplied concepts with multiple add ons and materials. Samples were produced through Batavia Digital, Batavia Flexo, Napa and Lucca plants. The samples drew great reviews from the customer and show attendees; and even received an Instagram “shout out” from Counts Kustom.
The SEMA show project was a fantastic opportunity to utilize the multiple add ons of MCC’s Digital technology. The Customer greatly appreciated the wide array of options and project speed completion of those multiple different product versions. This project represents the world class add ons that digital print can offer.”
Hal Hunt, Global Account Manager at MCC