It translates the expression of the terroir (the chalk) and the hand of Man through 2 vertical lines, which recall at the same time certain elements of the logo.
Playing with materials and contrasts is what we wanted to do.
<article class="app-media" data-align="center"><img loading="lazy" width="1100" height="858" alt="l'extravertie wine &amp; spirits" data-src="/sites/default/files/images/2021-06/foulage-mcc-label-3.jpg" class="fw-lazy-load fw-lazy-load--opacity" ></article>
<h4>Label information</h4>
<ul class="app-checkbox-ul">
<li>
Product name / Producer &#8211; <a href="http://champagne-pertoislebrun.com/histoire-fr.html" target="_blank" rel="noopener">L&#8217;Extravertie / Champagne Pertois-Lebrun</a>
</li>
<li>
Designer &#8211; <a href="https://www.perrinemartinot.com/" target="_blank" rel="noopener">Perrine Martinot</a>
</li>
<li>
Printing &#8211; Offset
</li>
<li>
Paper &#8211; Fasson Cotton Extra White
</li>
<li>
Embellishments &#8211; Moulding, Swelling varnish
</li>
</ul>

This design, which has a strong identity, reflects the winemaker&#8217;s approach while being modern and refined.

L’Extravertie

Multi-Color Corporation

MCC Verstraete is a global supplier of premium IML label solutions.

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