Life’s little pleasures with Berentzen Brand

With it`s colourful portfolio ranging from fruit, cream and party liqueurs to classic wheat schnapps, the Berentzen Brand embodies frivolity and joie de vivre – a celebration of life repeatedly bringing us together with those who are dear. Although the name Berentzen is associated today with life`s little pleasures, their roots go as far back as 1758.

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Shrink sleeves to attract the ‚party‘ generation

To introduce a new and innovative product range for the fast and expanding Spirits market. The new products are designed to appeal to the young and so-called “party” generation. A new look designed to not only to be an eye-catcher for the consumer, but also attract attention on the shelf.

Under Berentzen`s watchful eye, MCC produced rotogravure proofs of the vibrant design. Step by step and before the main run was put into production, colours and both matt and gloss varnishes were given the all-clear, to then be printed perfectly in accordance with the proof results. The high-shrink PET foil was then printed in a single procedure on both sides.  

DONUT forget to party

Produced using bold and striking colours with a partially matt finish, these shrink sleeves not only highlight perfectly the new trendy varieties POPKORN, DONUT and HANF WALDMEISTER (Hemp Woodruff) but also appeal verbally to the customer target-group with their catchy slogans. The POPKORN variety conveys, for example, the flavour expectation in an appealing fashion with “Popkorn meets Top-Korn” (rhyming with german for wheat)”. The DONUT variety reminds consumers jovialy not to forget to party (“DONUT forget to party”), and the HANF WALDMEISTER variety is the absolute “Party Highlight”. The Brands` promise of “life`s little pleasures” is hence hit spot-on for all three new products. In other words – Mission accomplished.

This innovative Shrink-Sleeve range is produced by MCC and then applied with the extensive and professional expertise, care and know-how of PSL GmbH.