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MVD is committed to innovation with the release of limited-edition gins, Batch 7 and Batch 8. The design brief for these labels called for a subtle deviation from MVD’s established whisky packaging, with an intent to embody the distinctive qualities of each small batch expression.
Batch 7’s label reflects its inventive blend of juniper, lemon, coriander, and cardamom, offering layered citrus and spice notes. Batch 8 has a bold label highlighting its unique mandarin, orange, and lemon citrus profile, distinguishing it from the whisky range.
The use of Cotone Bianco paper, a premium-grade substrate, underscores the brand’s dedication to quality and luxury. Both foil and embossing techniques are applied—individually and together—to elevate the visual and tactile impact of the labels.
Label detail:
- Producer – McLaren Vale Distillery
- Varietal – Batch 7 and 8
- Region – McLaren Vale, South Australia
- Designer – Voice
- Photographer – Mel Cordon
- Printing – Digital
- Substrate – Cotone Bianco
- Embellishments – Foil, Emboss