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When The Grape Paddock decided that the 2022 incarnation of their wine would be called Harvest Moon it was pretty clear that a moon would have to be the focal point of the design. So after working with Sandy to produce the design – including a little throwback to previous vintages via the cockatoo silhouette – they approached MCC to bring the label to life.
The wine itself is a very small batch passion project, and a creative solution was needed to effectively make the moon stand out. Silver material with levels of white ink achieved the desired effect: a shimmering, metallic moon. The rough touch laminate adds an extra tactile dimension, giving the moon image a textured and grainy feel.
Label details:
- Producer – The Grape Paddock
- Region – Macedon Ranges
- Varietals – Chardonnay
- Designer – Sandy Houston
- Printing – Digital
- Substrate – Silver Paper
- Embellishments – Rough Touch Laminate
