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Misty Cove’s name and label are deeply connected, inspired by the ethereal mist that rises over the Marlborough Sounds each morning. Each label proudly features a topographic map of this striking coastal region — a visual celebration of the harmony between land and sea. The rugged contours and unique die line speak to both the complexity of the terrain and the character of our wines.
Adding a luxurious finishing touch, the label showcases gold foil detail on the brand name and varietal, catching the light and the eye. A high build screen adds tactile texture and definition to the map, bringing the topography to life under your fingertips.
From Misty Cove’s humble beginnings as a small European wine distribution venture nearly two decades ago, to a global brand now exported to 53 countries, this label is more than packaging — it’s a tribute to place, people, and purpose.
Label detail:
- Producer – Misty Cove
- Varietal – Chardonnay
- Region – Marlborough, New Zealand
- Designer – Brave Digital
- Photographer – Mel Cordon
- Printing – Flexographic
- Substrate – Killer White
- Embellishments – Gold Foil, High Build Screen