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MVD pursued innovation with the introduction of the Seasonal Range. The Seasonal Mulberry Gin was developed to offer an expressive and distinctive addition to the portfolio. MVD’s inaugural Limoncello embodies the essence of summer and community, crafted using over 100kg of hand-peeled lemons sourced from multigenerational family trees within the region. The design brief for the label specified a departure from MVD’s traditional whisky packaging, aiming to reflect the playful character of this seasonal release.
The Seasonal Range incorporates fruit-inspired colours into the signature MVD label, emphasising the product’s unique qualities. Cotone Bianco paper is a thick, premium-grade material that conveys a sense of luxury for the brand. Both foil and embossing techniques are utilized—individually and in combination—to enrich the label’s visual and tactile appeal.
Label detail:
- Producer – McLaren Vale Distillery
- Varietal – Seasonal Range
- Region – McLaren Vale, South Australia
- Designer – Voice Design
- Photographer – Mel Cordon
- Printing – Digital
- Substrate – Cotone Bianco
- Embellishments – Foil and Emboss