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Pachamama is entering an exciting new phase, showcasing a modern look that captures both the energy of the brand and the personality of its wines. The redesigned packaging features inviting, earthy colours pulled from the landscapes that influence each wine. This updated appearance makes the wines feel more accessible and welcoming, echoing the generous and expressive style created by winemaker Callie Jemmeson.
Printed on Bright White Felt containing 30% post-consumer waste, the textured substrate serves as an ideal foundation for the updated identity and reinforces its connection to the earth. The Pachamama branding is further distinguished with High Build screen.
Label details:
- Producer – Pachamama Wines
- Designer – Original designs by Mike Heine, reimagined by Studio 436 for the 2025 releases.
- Photographer – Crumpet Creative Method
- Technology – Digital
- Paper – Bright White Felt 30% PCW
- Embellishment – High Build Screen