Premium textural wine label tells story of Granjoux

Image of Premium textural wine label tells story of Granjoux



In 1860, Frenchman Ambrose Granjoux planted a small vineyard just outside of Beechworth, Victoria. Today, the dry-stone walled vineyard, or clos, has been rejuvenated to its former glory thanks to its new owners. Single staked vines, decomposed granite, clay and slate soil guide this low yielding, organic vineyard to produce fruit of the most exceptional quality.

Studio Guild created a premium textural look to tell the story of this very bespoke and unique vineyard. The small batch range with premium finishes required multiple vintages to be printed enabling the client to number and batch each year. This solution also adds to the coveted, highly sought after product appeal.

The label has been digitally printed, and features premium foil, embossing and heat debossing finishes. This combination of specialty techniques has created multiple points of visual and tactile interest. Sculptured embossing has created an incredibly effective three-dimensional gold vine design feature in stunning contrast to the heat debossed dry stone wall backdrop. Rooftop embossing has created a sharp, central ridge for the GRANJOUX brand lettering whilst round raised embossing has created a tactile foil effect for the logo. We’re incredibly proud of the outstanding craftsmanship from our Melbourne print team to bring this stunning design to life.

Label details:

  • Producer – Granjoux
  • Region – Beechworth, Victoria
  • Varietals – Shiraz, Chardonnay
  • Designer – Studio Guild
  • Photographer – Mark Lobo
  • Printing – Digital
  • Substrate – Cotone
  • Embellishments – Foil, Heat Deboss, Sculptured Emboss, Rooftop Foil Emboss, Round Raised Foil Emboss