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Q&A: Exploring Sustainable Label Solutions

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In this exclusive interview, Devaki Rajendran, Region Sustainability Manager for MCC Label, sits down with Lars Schützenmeister, President of MCC Label Asia, and Dr. Stijn Billiet, Global Director of Sustainability at MCC Label. Together, they delve into the intricacies of sustainable labeling practices and discuss strategies to reduce Scope 3 emissions. Join us as we uncover insights from industry experts and explore the path to a more eco-friendly future in packaging solutions.

1. Why is Sustainable Business Important?

Devaki: Lars, can you shed light on the significance of sustainable business practices and why companies should pursue this path?

Lars: Absolutely. Sustainable labeling practices are crucial in today’s consumer market, where environmental consciousness plays a significant role. By embracing sustainability, businesses convey an image of environmental responsibility, attract conscious consumers, and gain a competitive edge while reducing costs and improving efficiencies.

2. Dispelling Cost Misconceptions of Sustainable Label Solutions

Devaki: There’s a common perception that sustainable labeling is costly. How can we educate customers about the cost-saving benefits of sustainable label solutions?

Lars: Sustainable labeling involves using eco-friendly materials, choosing sustainable source raw materials, adopting eco-conscious printing techniques, and aligning supply chains with recycling partners. Additionally, investments in renewable energy production further enhance sustainability while providing cost savings in the long run.

3. MCC’s Role in Sustainability: Addressing Scope 3 Emissions

Devaki: Tell us about MCC’s role in sustainability and how it acts as an enabler for customers in reducing Scope 3 emissions.

Stijn: MCC is committed to sustainability, evident in our carbon reduction targets approved by the Science Based Targets initiative. Through initiatives like recycling programs and circular solutions, we not only lower our emissions but also assist customers in achieving their sustainability goals.

4. Procuring Sustainable Materials

Devaki: How does MCC procure sustainable materials for customers, and what role does collaboration play in this process?

Stijn: Procuring sustainable materials starts with understanding customer needs and collaborating with suppliers to ensure responsible sourcing and production. We prioritize local solutions tailored to regional requirements while maintaining a global perspective on sustainability.

5. Overcoming Challenges in Promoting Sustainable Label Solutions

Devaki: Lars, what challenges do you face in promoting sustainable label solutions to customers, and how does MCC overcome them?

Lars: Aligning sustainability goals with customer expectations can be challenging due to increased costs. However, through transparent communication, data-driven solutions, and collaborative efforts, we overcome these hurdles and provide added value to customers.

6. Differentiating MCC Label from Competitors

Devaki: What sets MCC Label apart from competitors in the realm of sustainability?

Lars: At MCC Label, we care about a better tomorrow, today. Our “Label with Care” strategy embodies our commitment to sustainability, not just in products but also in operations and employee treatment, making us a trusted partner for sustainable label solutions.