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Stand out with Wood
Budweiser Harvest Reserve features a label made from real birch wood delivering a premium yet natural look.
![Image of Stand out with Wood](/_next/image?url=https%3A%2F%2Fcms.mcclabel.com%2Fwp-content%2Fuploads%2F2023%2F04%2FCustomerCaseBudweiserWood.png&w=3840&q=75)
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69% of global consumers believe increased wealth or income is important in creating a feeling of well-being or wellness. This results in a growing trend for craft beers and spirits with tailored, premium packaging.
Anheuser-Busch InBev approached Multi-Color Corporation with a challenge to develop a super-premium yet natural-looking packaging. The answer was real birch wood. With a rustic texture and foil embellishments combined with a pressure sensitive pendent label this package exudes quality.