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Winemaker Peter Dredge has seen the dark side; both personally and professionally in his journey as a corporate winemaker. Dr Edge is his winemaking project inspired by the brooding alter ego of the man himself.
Cornershop Design’s creative solution features a custom-made typeface that reflects the tone of the brand and complements the portrait artwork (and face of the brand) supplied by the client.
The front label has been printed using digital technology, with dense, bright colours achieved. The back label features a solid black background, sharply contrasted by the white typography that has been highlighted with matt high build. This striking label combination mirrors the experimental nature of this range.
Dr Edge is Peter Dredge’s winemaking project inspired by the brooding alter ego of the man himself. Cornershop Design’s creative solution features a custom-made typeface that reflects the tone of the brand and complements the supplied portrait artwork. The digitally printed front label features dense, bright colours. The solid black background of the back label is sharply contrasted by the white typography highlighted with matt high build. This striking label combination mirrors the experimental nature of this range.
Label details
- Producer – Dr. Edge Winemaking
- Region – Tasmania
- Varietals – Pinot Noir
- Designer – Cornershop Design
- Photographer – SlingShot Studios
- Printing – Digital
- Substrate – Prestige White
- Embellishments – Matt High Build