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Colour changing Ink Gin was the brainchild of Paul Messenger, Founder of Husk Distillers. The recipe development was driven by a sincere drive to be completely original and unconventional. He set out on a journey of botanical exploration and discovered an exotic flowering legume called the Butterfly Pea. When they realised that tonic water was acidic and would change the pH and the colour of the butterfly pea infused gin to pink, it was a eureka moment. That flower would go on to become the hero botanical of the gin, and the name of course, was to be Ink Gin.
Ink Gin became a beloved craft gin across Australia, achieving phenomenal growth. With this came the need to install high-speed label applicators to improve efficiencies in what had been a manual, labour-intensive process. This created the opportunity for a subtle brand refresh to evolve the packaging to be even more beautiful.
Alongside a new bottle came updates to the labels. The design of the new labels builds on the concept of the Ink bottle as a heritage inkwell, with the torn paper edge and the textured paper. A new front circle label provides the hero branding and features tactile embossing and hot foil that has been colour matched to each varietal. The front strip label provides the varietal details and wraps around three sides of the bottle. It features tactile embossing, and intricate hot foil in the same varietal colours as the circle label. The custom die-cut provides a handcrafted feel to the product. It also features variable batch numbering. A small back label completes the trio.
The Ink Art Gin varietal features limited edition label art by feature artists. The back label for this varietal is a double-sided construction, with full graphics on both the front and backside. This has enabled a second design to be shown through the bottle, which when combined with the front labels creates a 3D look through the bottle.
With a product that looks and tastes incredible, these beautiful labels certainly rise to the occasion.
Label details:
- Producer – Husk Farm Distillery
- Region – Tumbulgum, NSW
- Designer – Zendoke
- Printing – Digital
- Substrate – Tintoretto Gesso
- Embellishments – Foil, Emboss, Double Sided
