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For the TarraWarra Estate labels, it was important to utilise existing elements and reimagine them to represent and respect the land on which the winery is located. The riverbed illustration is an essential element in achieving this, as it forms the majority of the background. A combination of debossing and embossing gives it a tactile feel for both the front and back labels.
Colour plays a key role in the design, and a custom base colour was created to reflect the natural landscape. Printing on Cotone Bianco provides the perfect base for the riverbed detail, with gold foil used to highlight the TarraWarra brand. Throughout the design process, it was recognised that the choice of printing techniques was essential to bring the final vision to life and enhance the overall design.
Label details:
- Producer – TarraWarra Estate
- Varietal – Various
- Region – Yarra Valley
- Designer – Lush Creative
- Photographer – Mel Cordon
- Printing – Digital
- Substrate – Cotone Bianco
- Embellishments – Gold Foil, Raised Roof Emboss, Deboss