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The Junction Street Project’s third harvest recently captured Gold in the Pinot Class and was named Best Small Batch Red Wine at the prestigious Yarra Valley Wine Show. This remarkable achievement celebrates both student craftsmanship and innovative industry partnerships.
Endeavour Group provides crucial career pathway development and market connections, while MCC’s branding expertise guided students through professional label creation. Responding to the wine’s award-winning status, MCC Label collaborated with Ball & Doggett to elevate packaging with premium textured Bright White Felt paper (featuring 30% post-consumer waste) enhanced with sophisticated gold foil accents.
“The Junction Street project creates meaningful industry pathways for our students,” notes Marcus Cook. “We’re deeply grateful for the ongoing support from MCC, Endeavour Group, and Ball & Doggett in making this transformative educational experience possible.”
This collaboration exemplifies how industry partnerships can create authentic learning experiences that prepare students for successful careers while producing genuinely outstanding results.
Label details:
- Producer – Junction Street Vineyard & Co
- Varietal – Pinot Noir
- Region – Victoria, Australia
- Designer – Upper Yarra Secondary College Students
- Photographer – Mel Cordon
- Printing – Digital
- Substrate – Bright White Felt
- Embellishments – Gold Foil