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Conceived in 2022, Blue Rabbit Distillery is an independent Tokyo based Distillery specialising in the production of premium quality craft spirits. Blue Rabbit Distillery launched their first product, a Signature Gin at the end of 2022 and have created a total of 4 Craft Spirits! Their very first batch won a Bronze medal at the International Wines & Spirits Competition (IWSC).
Customer seeks a printer that can provide best quality printing with great contrast over background and ink must withstand extreme scratch resistance. An area on the label must also be able to be hand signed by the customer to achieve personalization as it is a premium product. In addition, this product comes in multiple sizes with each bottle has neck, body and back label, so consistency in color and visual is paramount.
Over the development course of the artwork to label, MCC Kuala Lumpur team listened attentively to every bit of the customer needs, wants and label concerns along the way and decided the best fit technology parallel with quality over cost had to be HP Indigo printing that enables the overall print quality, neat finishing as well as flexibility to incorporate functional features such as hand signed on the bottom front of the label
Label Information
Producer – Blue Rabbit Distillery
Region – Tokyo, Japan
Printing – Digital HP Indigo
Embellishments –
- Writable Varnish – for owner Signature
- Twist Break Perforation on Neck Label
- Hi Scuff Resistance Varnish
- Functioning Adhesive on Neck and Body
