Topography-inspired wine label produces stunning sense of movement

Image of Topography-inspired wine label produces stunning sense of movement



McArthur Ridge is nestled in the heart of Central Otago, crafting exceptional wines that embody the essence of this captivating region. Their vineyards, perched upon an elevated plateau and planted across gentle northern slopes, bask in the warmth of the Central Otago sun.

Brassknocker by McArthur Ridge is a Pinot Noir named after the unique soil type “Brassknocker” comprising of schist alluvium gravels unique to the Alexander sub-region where the vineyards are planted and officially named in Dr Orbell’s soil research.

The label has been printed digitally on a textured, uncoated substrate, with the high white appearance reflecting the pure glacial-fed waters that nourish the vines. Fanned sculptured embossing has combined with a light printed drop shadow to create a stunning sense of height and movement, inspired by the topography maps of the vineyard’s expansive ancient glacial moraine terraces. Dramatic contrast has been created through a gloss high build screen on the BRASSKNOCKER and logo.

These tactile labels embody the McArthur Ridge story — wines that will forever enchant the senses.

Label details:

  • Producer – McArthur Ridge
  • Region – Central Otago
  • Varietals – Pinot Noir
  • Designer – Teri Forsyth, Attain
  • Photographer (standing shot) Inlight
  • Printing – Digital
  • Substrate – Velmart White Ice
  • Embellishments – Gloss High Build Screen, Sculptured Emboss, Spot Matt Varnish