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For centuries the crescent moon has been a symbol of learning, creativity and change which is the foundation of the wine growers’ quest to learn and be better every season in their pursuit of perfection. It evokes a sense of natural harmony and alignment with the earth’s rhythms, emphasizing the wine’s connection to its terroir and the agricultural processes that produced it.
Crescent Moon by Soumah celebrates the timeless art of wine making, where tradition meets innovation.
FA Design Co. was approached by Soumah to create a design that aims to capture the mystical allure of winemaking under the moon’s guidance while conveying a sense of craftsmanship and tradition. Craig McGill was engaged to create the wonderful, detailed moon etching illustration.
The design stylizes the rhythmic nature of their vines, the ebbing and flowing of the seasons, creating cycles of life, rejuvenation and the symbolic purity of nature’s fruit.
The label uses a combination of two foils, embossing and a gloss high build on the crescent to enhance its presence and create a shine.
Label details
- Producer – Soumah Wines
- Region – Yarra Valley, Australia
- Varietals – NV Pinot Noir Chardonnay
- Designer – Frank Aloi
- Illustration – Craig McGill
- Photographer – SlingShot Studios
- Printing – Digital
- Substrate – Jade Raster Ultra WS
- Embellishments – Combination foil/emboss/high build