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Unique flavors showcased with creative label

At Old Elk Distillery, in Fort Collins, Colorado, craft is everything. Founded by serial entrepreneur, Curt Richardson, the innovator who created OtterBox and Blue Ocean Enterprises, Old Elk Distillery creates their own process for spirits. To them, excellence does not come from riding trends, but comes from experience and patience instead. Old Elk Distillery’s distinctive portfolio speaks for itself; it is where craft meets quality.

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In order to capture their spirit of innovation in their label, they approached MCC with ideas for their new line, WhiskeySmith. True to form of creating spirits outside the box, the WhiskeySmith line offers unique flavored whiskies, including banana, pineapple, and chocolate. The original design concept called for two separate front labels on the bottle. After some design changes though, they modified their request to show a single front label that had a “two label effect” – a feat much more challenging.

The technical team at MCC worked with Old Elk to find the best way to execute their vision. To achieve the look, MCC used a matte varnish in the background of the large front label, a portion that resembles a photograph. Then, the use of gloss varnish was applied to the smaller front label, giving it a 3D effect and allowing it to stand out from the background. Embossing and hot stamp were applied to finish the label with a premium look and feel.

Working with the MCC team allowed us to explore design and cost saving options that we couldn’t find other places. We work hard to achieve a standard that communicates the quality of our products and we couldn’t have achieved that without the experience and talented team at MCC.

Anthony Terrazas, Director of Brand, Old Elk Distillery