Cases
A great Wasem Brothers production
In the heart of Germany’s largest wine-growing region of Rheinhessen, situated behind ancient monastery walls, lies the award-winning, 3000-year old Wasem Family Winery. A list of Accolades for architecture, concept and philosophy already decorate their belt and now they are on their way to an Oscar. The winners of the German Wine Institute award, “Highlight of German Wine Culture” are producing even more “star quality” and talent with their new brand.
Share
Today, two generations run the traditional family wine business. Philipp, one of the three sons and a creative spirit and self-proclaimed “film-freak”, suddenly finds himself in quite a different role. The Set Director of two new and already released “Productions”: “It Came Out of The Cellar” and “The Incredible Mr. White”. With a Star line-up including Marie Merlot and Sophie Spätburgunder, the perfect personification of his wines` character and style originally replace an otherwise conventional wine description.
Working closely with the young, ingenious design agency “Fuenfwerken”, the “filmscript” for this original new branding was written in just under 9 months. The decision to entrust the label to MCC Bingen was based on a long-standing and already established successful relationship. Philipp visited the MCC Bingen plant several times to decide on printing techniques and design. It had to be a small print run, but the design had to be versatile enough to be printed for different bottle sizes. The result: a digital, eye-catching, claw-like and brightly colored tactile label, perfectly finished with transparent hot-foil embossing.
A mysterious bubbling sound escapes the dark cellar, terrifying claws dripping with crushed bloody-red pulp reach out to get you, rich and fruity tannins devour you and suddenly you realise too late; you have been hooked….”
– Philipp Wasem, “Film Producer” & Winemaker/Vintner
Fotocredit: schiebezimmer GmbH Mainz