A great Wasem Brothers production

Today, two generations run the traditional family wine business. Philipp, one of the three sons and a creative spirit and self-proclaimed "film-freak", suddenly finds himself in quite a different role. The Set Director of two new and already released “Productions”: “It Came Out of The Cellar” and “The Incredible Mr. White”. With a Star line-up including Marie Merlot and Sophie Spätburgunder, the perfect personification of his wines` character and style originally replace an otherwise conventional wine description.

Working closely with the young, ingenious design agency "Fuenfwerken", the "filmscript" for this original new branding was written in just under 9 months. The decision to entrust the label to MCC Bingen was based on a long-standing and already established successful relationship. Philipp visited the MCC Bingen plant several times to decide on printing techniques and design. It had to be a small print run, but the design had to be versatile enough to be printed for different bottle sizes. The result: a digital, eye-catching, claw-like and brightly colored tactile label, perfectly finished with transparent hot-foil embossing.