A label to evoke years of tradition

XR Spain
2019 was the year that the Marqués de Riscal winery, one of the most prestigious in Spain, made its ‘XR’ wine commercial. The XR bottling was the distinctive sign that the Riscal winery used to differentiate certain barrels. With the launch of ‘XR de Marqués de Riscal Reserva 2015’, the winery pays tribute to all the master winemakers who, from Jean Pineau until today, have contributed their work in Riscal to forge a part of the best history of Spanish wine. 

MCC is not a regular partner, for us it is part of the process of creating a label. For the development of XR by Marqués de Riscal we have had a design team and the MCC team to try to see from the beginning all the possibilities that we could reach. The end result is thanks to teamwork in which all parties made great contributions. Among them, we must highlight one of MCC and it is the red resin in the form of sealing wax with our brand that has become an icon and an element that is indisputable part of the success of this label.” 

Ramón Román, Marketing Director of Marqués de Riscal 

 

XR bottle
XR bottle1
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