A ‘No Label’ Look to Emphasize a Gorgeous Art
The goal for this project was to generate great impact with the label, and emphasize the gorgeous art for this vodka that was designed by Patricia Fornos, a Mexican artis known as the “artist of the skulls”. Considering the label would be a fusion with the bottle, MCC selected a ‘no label’ look material with cast cure over the eyes of the women to simulate a litmus effect and hot stamping to generate “a shine” in the border of brand letters. Finally, to generate a texture to simulate hair, MCC added a tactile varnish in some areas to bring a multilevel effect.
This was a challenging label to execute technically, but MCC Guadalajara offered several great solutions that were new to the customer. That close collaboration resulted in a great label that the customer was extremely pleased with.
I cannot get over the professional service and help I received from everyone while dealing with MCC. The patience they showed me was incredible, especially on me trying to understand a process that was completely new, and they were able to get the best result.
Bartley Smith, Owner, Operadora de Cueva