Aberlour strips back to unveil refreshed packaging inspired by its 140-year history

Tube wraps manufactured using our lithography process with off-line foil blocking and the addition of embossing embellishments

The new Aberlour packaging gives our whiskies the premium and standout look they merit, whilst bringing everything back to our brand ethos of ‘Let the Deed Show’ through the reintroduction of the stamp on the packaging. The new sleek look has been designed to entice a new generation of craft seekers to try our award-winning whisky, as well as engage and appeal to our loyal fans globally. Here’s to a new chapter at Aberlour!

Miriam Eceolaza, Marketing Director, Aberlour


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