Armada Premium Dry Gin

Using a bold vertical layout of the main text, reinforces the no nonsense “straight up honest” theme of the brand and ensures consumers recognise it as one of Armada’s products. The use of purple and yellow colours together was chosen to help with visual impact and grab attention. They were inspired from the colour of the Juniper Berry and the fresh crisp Citrus aroma that the Gin features. The label has a luxurious textured finish with high build gloss text, and purple foiling on the main logo.