ANZ customer case

Cowpunk Natural Wines

ANZ customer case
Cowpunk music is about being unvarnished, real, lacking in “gloss”: similar characteristics to natural wines, so we called this brand Cowpunk to capture both earthy naturalness, combined with a touch of edginess.


Using an all-natural approach for this all-natural wine, we designed Cowpunk’s packaging to be eco-friendly featuring reusable bottles with a swing-top closure. The labels, with their single colored print with no additional foils or glossy varnishes, aligns to the brand’s personality and environmentally-sensitive credentials. Simple infographics remove the need for copy-heavy notes on the back label.

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