Creative collaboration leads to memorable spirits label

Dead Rabbit partnered up with the Dublin Liberties Distillery to produce an Irish whiskey. Created by Darryl McNally master distiller of the Dublin Liberties Distillery, part of the Quintessential Brands Group, in partnership with Sean Muldoon and Jack McGarry, co-founders of the Dead Rabbit Bar in New York.

As part of the design process and a nod to the original 1850s Dead Rabbit Gang in New York, Drinksology created a label that embodies ‘a measure of attitude’. This measure of attitude extends to Multi-Color England with its constant desire to push boundaries to secure the very best finishes and materials. The tonal contrast of greys and blacks was an area that posed a particular challenge, one that was met with the usual attention to perfection.

Richard Ryan, Partner, Drinksology


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