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Discover how Taylors Wines digitally transformed their packaging

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2019 was a special year for Taylors Wines, the world’s most awarded winery and top Australian winemaker, as it celebrated its 50th anniversary. To mark the occasion the packaging was treated to a digital transformation with the integration of NFC and Augmented Reality.
 

We’re very excited to be one of the few Australian wineries showcasing this new technology to enhance both the experience and security of our wines, and we look forward to expanding how wine drinkers can engage with Taylors Wines further through this powerful application.

Mitchell Taylor, third-generation Managing Director and Winemaker, Taylors Wines

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