Grampians Estate Range
The aim of the brand refresh was to better tell the Grampians Estate story: a small, family owned winery based on a sheep farm in the Grampians. A refocussed colour palette picks up on hues of eucalyptus & summer grass. A custom wordmark was also developed by Lachlan Richards, which evokes memory of the old wordmark, whilst appearing clean & contemporary. Print finishes, such as the foil emboss combination and choice of paper stock align with the aim to push Grampians Estate into the premium wine space.