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House Of Muck 2020 Grampians Rose

When we were approached by ‘Muck’ to create this packaging, the first thing we noticed was he’s not your ordinary winemaker.

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A gentleman with a modest collection of ridiculous automobiles, who wears a cravat, smoking jacket, monocle, and Panama hat… he combines things that shouldn’t work together – but just do.

Not caught up in his own self importance, he doesn’t take life too seriously – but is serious about the wines he makes.

This was the inspiration behind the creation of the label; fun, experimental, daring – expect the unexpected… much like ‘Muck’.

– Frank Aloi, Creative Director FA Design Co.

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