Cases

Naught Australian Dry Gin

Our label is inspired by the the word Naught’s old world meaning of being lost or wicked. The label was brought to life by our amazing illustrator who used the etymology of the word to develop a story of finding your way from nothing to something.

We hoped to portray some elegance within wickedness and the features of building ruins, cobwebs and thorns along with a broken compass portray being lost. The beautiful botanical illustrations, along with the foiling and Alfie the Christmas Beetle bring some refinement and elegance to the label.

Label Information

Producer – Naught Distilling Pty Ltd
Designer – Jonny Kearns
Artist – Maggie Enterrios
Varietal – Gin
Region – Victoria
Printing Press – Conventional
Stock – Cotone Extra
Embellishments – Emboss, High build Screen, Foil