New Brand, New Design

The Crocker & Starr name reflects the unique partnership between Charlie and Pam and the key components that each one brings to the table to achieve great wine: great grapes and great talent.

In 1997, Charlie Crocker and Pam Starr established Crocker & Starr with a common goal of resurrecting the historic Crocker Vineyard Estate and creating world-class wines from its extraordinary terroir. 

A new brand

Their new Bridesmaid brand was meant to be reminiscent of a traditional folktale, encompassing both grace and timelessness. They worked with MCC to really hone the details to achieve this look.

The result showcases a unique gold foil sculpted emboss and matte finish to highlight the antique look of the bouquet. This is set against the backdrop of brilliant blue, leaving a lasting impression on the customer. Debossed copy, mimicking old-fashioned letterpress, adds elegance and a touch of luxury to the classic character of the label.

Designer Tim Gatto found the print of the bouquet in a 1950s Sears & Roebuck catalog, and interestingly, one of the original kit homes from the catalog lives on the Crocker Estate.